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商务英语写作专题

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商务英语写作专题

Paper 1: Writing

PART ONE:

You are the Marketing Manager of the Dragon Carpet Company. Several of your sales staff have received complaints about the delay in the delivery of your company’s carpets.

1. Write a short note to Ms Mabel Feng, the General Manager of the company, to

arrange a meeting with her about this problem.

2. Tell her that you would like to arrange a meeting with her as soon as possible. 3. Tell her what you want to discuss with her.

4. Suggest one way of overcoming delays in delivery. 5. Write 30-40 words.

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PART TWO:

Yesterday Mr Wang, the General Manager of your company, received the following letter from a small leather factory in your district. He has now handed the letter to you, together with his comments (which he has written on the letter)

NEW CO-OPERATIVE LEATHER COMPANY

23 November Thank Mr Ho for his letter-we’re very happy, too

Dear Mr Wang

We are happy to report good sales of the new Language Translator (Model ZS 508). Our customers find these pocket machines very useful for translating words and phrases for a variety of purposes. The machines, however, are most popular of all among business people, and we are writing to inform you of numerous requests which they have made for the translators to include a number of common business terms.

An excellent idea!

A few customers from business and various other fields also ask if it is possible for Japanese, Arabic and Bahasa Malay/Indonesia to be added to the 4 languages in the translator. A special card can be fitted into next model to provide more language.

Unfortunately, however, the translator is too heavy and large to put in a pocket and too small to put in a brief-case. A small leather case is now urgently required for the machine. The casing is very strong-a leather case would only add to price

Finally, we are also happy to inform you that the electronic dictionaries have sold well, and I now wish to order a further 200 of these machines in addition to 300 language translators. Certainly

I very much look forward to hearing from you.

Yours sincerely

Ho Tse Teng

Write a letter (100-120 words), replying to Mr H on behalf of Mr Wang. Use the information in the letter from Mr Ho, together with Mr Wang’s comments.

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Paper 2: Writing

PART ONE:

You are responsible for health and safety in a large company which produces children’s toys. Unfortunately, the building is now too small for the factory as additional machinery has recently been installed. As a result, employees have put heavy boxes in front of fire doors.

1. Write a short memo to the General Manager 2. Tell him or her about the situation

3. Explain why the fire doors and exits should be kept unblocked 4. Hive brief advice about what can be done to increase safety 5. Write 30-40 words

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Read the following for your company’s performance last year and this year.

SUMMARY OF ACCOUNTS FOR LAST YEAR AND THE CURRENT YEAR

LAST YEAR CURRENT YEAR RMB(millions) RMB(millions) Expenditure (Production, Distribution

And Marketing Costs) 98 71 ______ ______

National Sales ( Home Market) 54 46 International Sales (Export Market) 77 92 _______ _______ Total Sales 131 138

_______ _______ Profit 33 67 _______ ________ Write a report (100-120 words), briefly describing the performance of the company last year compared with the previous year. Think of two reasons which might explain any of the figures above, especially those referring to expenditure. Finally, make a recommendation.

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PART ONE:

You are the General Manager of the Northern Shanghai Import and Export Company. You have arranged to visit a branch office in Luen Wu next week. However, an important client from Hong Kong has just written to tell you that he will be visiting Shanghai next week and would like to meet you for discussions. He says that this is the only time he will be visiting Shanghai during the year, and you know that it is very important for you to see him.

1. Write a short fax to the manager of the branch office in Luen Wu. 2. Tell him or her about the client’s visit.

3. Explain why it is important for you to see the Hong Kong client. 4. Re-arrange the date of your visit to Luen Wu. 5. Write 30-40 words.

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PART TWO:

You are the General Manager of Kao Lan Tractors. You are looking for ways in which you can increase your business and you have asked two senior members of your staff to conduct a survey of opinions of your tractors as well as those of Nikko Tractors, your chief competitors.

Read the following table showing the results of the survey.

Use the information in the table to write a short report (100-120 words) about the manufacture and sales of your company’s tractors in comparison to Nikko Tractors. Suggest ways in which improvements can be made.

8

Kao Lan

9

Nikko

Pricing Good(=cheap) Quality Average Reliability Good Ease of servicing Very Good Appearance Poor Availability Good

( Grades=Poor, Average, Good, Very Good, Excellent)

Average Excellent Very Good Average Good Excellent

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Paper 4: Writing PART ONE:

You are the Production Manager of a large company which manufacturers all types of packaging. You used to be able to sell large quantities of packaging but recently sales have fallen. You think your packaging is not attractive enough. Arrange a meeting with all the staff in the graphics department to discuss the situation. 1. Write a short memo to all the graphics staff

2. Tell them about the sales of your company’s packaging explain what you think should be done

3. Suggest a time and date for a meeting with them 4. Write 30-40 words

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You are the Manager of Oriental International Company. You have just received a fax from Mr. William Khoo, the Overseas Director of Trade in Singapore. Mr. Khoo wants to visit your Company on 23rd and 24th September to discuss some urgent business developments with you. He thinks the discussions will take probably two days but certainly at least one day.

Unfortunately this will cause a problem as your diary below shows.

Monday 22

Visit Branch Office in Shen Shi

Tuesday 23

am Correspondence pm Meet Mr. Lui ,Sales

Wednesday 24

am Prepare talk

pm Meeting with Production Personnel Thursday 25

am free

pm See Doctor

Friday

Attend Management Conference

Saturday 27

am Examine company accounts pm Free

Use the information in your diary to write a short memo (100-120 words) saying why you are unable to meet Mr. Lui and the Production Personnel at the times and dates previously agreed.

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PART ONE: l You are the manager of a large company. You have been informed that there are eight vacancies on one-week training courses being given in a course center nearby throughout May and June. You think these courses would be very beneficial to some of your junior staff.

1. Write a short memo to all the heads of sections in your company 2. Tell them about the training courses

3. Explain how the training courses may benefit the people who attend

4. Ask them to supply you with the names of suitable staff who should attend

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PART TWO:

You are the Deputy Sales Manager of the Play-and Learn Toy company and you have arranged for a few of your staff to give sales presentations of your company’s toys in the World Trade Center to a total of 60 participants comparising retailers and distributors.

You have booked one large lecture room, 4 small seminar rooms and the exhibition hall in the Center on June 7th. Unfortunately, you now gather from the Sales Manager that two of the sales staff who were due to speak in the seminar rooms will be unable to attend.

The increase in numbers will mean lecture hall changes and may also affect the catering arrangements.

Read the new program, amended by the Sales Manager.

EXHIBITION AND Sales Presentations, June 7

Total number of participants: 60→98

8.30-10.00 Lecture Hall “B”→Lecture Hall “A” key-note address 10.00-10.30 Coffee

10.30-12.30 Lecture Hall “B” →Lecture Hall “A” What’s new in toys 12.45 Restaurant Lunch

2.00-3.00 Seminar Rooms1,2,3,4→1&2 Discussion Groups 3.00-3.15 Tea

3.13-4.30 Seminar Rooms1,2,3,4→1&2 Sales Presentations 5.00-6.30 Visit to Hoi Sin Toy Factory

7.00-7.30 Lecture Hall “B”→Lecture Hall “A” Summary and Conclusions 8.15→7.45 Restaurant Dinner

Use the information above, together with the amendments in the Sales Manager’s program, to write a short letter (100-120 words) to Ms Rebecca Wu, The Conference Organizer at the World Trade Center, informing her of the changes in the arrangements.

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PART ONE

You are a manager in a company which manufactures office furniture. Next month you are going to London to discuss an important contract.

Write a note of 30-40 words to your assistant:;

1. saying when you want to leave and return 2. asking him to book flights

3. telling him which hotel to book

Write on your Answer Sheet

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Read this note you have received from your boss.

Mary Brown at Head Office called to invite staff from our branch to have a tour round their new building. Could you send her a reply? 20 people definitely want to go.

She wants to know which departments we’d be most interested in seeing. She didn’t say anything about what time the tour would start. Could you please check? Thanks.

Write a letter to Ms Brown:

1. thanking her for the invitation to Head Office 2. telling her how many people are planning to go 3. saying which departments people would like to see 4. asking about the time of the visit.

Write 50-70 words

Write on your Answer Sheet. Do not write in capital letters. Do not include any addresses.

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PART ONE

Question 47 read this note from a colleague.

Could you help me? The main speaker at the conference dinner next Thursday evening has had to cancel. Are you free to come and speak in his place?

You can choose your own topic for the talk, which should last for 20 minutes. The dinner will start at 7:30. I hope you will be able to do this.

Best wishes, David

Write a reply to David:

Agreeing to speak at the conference dinner Describing what you will talk about there Saying what time you intend to arrive

Asking for directions to the conference center

Write 50-60 words

Write on your Answer Sheet. Do not write in capital letters. Do not include addressed.

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PART TWO

Read this letter from Ms Sano, a business club secretary

13 October 1997 Senator Barns

American Trade Center Dear Senator Barns,

I am the Secretary of the Small Business Club in our town. We would like to invite you to give a talk at our next meeting on 16 January. The meeting will start at 7.30 pm. About fifty company directors are expected to attend.

I would be grateful if you could inform me whether you will be available on 16 January and which particular area of business you would prefer to talk about. Yours sincerely

Ms Yuho Sano, Cub Secretary

Write a reply to Ms Sano:

l Thanking her for the invitation l Agreeing to give the talk

l Saying what you will talk about l Saying where the meeting will be Write 50-60 words

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Paper 8: Writing

PART ONE

l You are the Researcher and Development Director of an engineering company, which

is a subsidiary of a large corporation. The Chairman of the corporation is visiting your company next week.

l Write a memo of 30-40 words to al your staff: l Informing them of the visit

l Telling them why the visitor is coming

l Telling them when he will arrive and asking them to be at the welcome reception for

him

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PART TWO

l You are responsible for planning the magazine advertising of your company’s new

product, which is a polish for cars. You have just received the letter below from the magazine that you are going to advertise with. You have also received a memo from your Marketing Manager about the advertising campaign.

l Write a letter of 100-120 words to Mr. Ellwood at the magazine, telling him about the

changes to the advertisement booking, and asking him for any other information that you require.

l Do not include postal addresses.

l Write on your Answer Sheet. Do not write in capital letters. l

Dear Ms Beddington,

Thank you for your advertisement booking, the details of which I confirm below.

Name of Company: Auto care Products Name of Product: Super gloss

Details of Advert: 1/2-page black &write

Advert will appear in: June, July and August issues of the magazine Cost of Advert: $350 per issue (3 issue=$1050) Discount: 5% for early booking Total cost: $997.50

We trust that this is satisfactory

Yours sincerely,

Jack Ellwood

Jack Ellwood

Advertising sales Manager

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MEMO

To: Cathy Beddington From: John Humphrey

Re: New Product advertising

The Managing Director has approved an increase of budget on this campaign, so we can go for color advert, six issues.

Could you contact the magazine and get them to change this? Please check the price and the possibility of a bigger discount.

Also tell them to get the product name right—Supagloss.

Thanks John

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Paper 9: Writing

PART ONE

l Your company has just opened a new office in the United State. You have agreed

to go and work there for six months.

l Write a memo of 30-40 words to all your colleagues:

l Explaining why you will be absent l Saying when you are leaving the office l Expressing your wish to keep in touch

l Write on your Answer Sheet.

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You are the Overseas Sales Director of a company called Doma, which manufactures hi-tech office equipment. Mr. Salem, the owner of an import business in Hungary, is visiting your headquarters next month and you have already sent him a copy of the schedule below. However, your Marketing Director has now suggested various changes to the schedule.

Write a letter of 100 – 120 words to Mr. Salem, telling him about the changes that you

would like to make, asking for confirmation that he finds them acceptable, and asking for any information that you need from him. Do not include postal addresses.

Write on your Answer Sheet. Do not write in capital letters.

9.00 Arrival at Doma Flight lands at 07.00, so he’ll be here by 08:30 — move 09:05 meeting to 08:45 9.05-9.45 9.45-.10.15 10.15-10.45 10.45-11.45 11.45-12.30 12.30-14.30 16.00 Meeting with Overseas Sales Manager (Conference Room) Company Presentation Video Coffee with Marketing Director Demonstration of X50 prototype Meeting with Managing Director and Marketing Director (Boardroom) Lunch with Overseas Sales Manager (Skyline Restaurant) Car to airport (Terminal 2 Heathrow) Obviously check that these changes are acceptable to him! Find out what he would like to do or see in the afternoon. Also Finance Director

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PART ONE

l You are a manager in a small publishing company. You have recently taken charge

in your company’s staff training programmes. Before they programmes starts you would like to identify training areas that staff are interested in. l Write a memo to all staff:

l Saying when the programme will start l Asking for suggestions for the programme l Giving a deadline for suggestions.

Memorandum To From Date Subject

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PART TWO

l You work for a sports center. You have been asked to write a short report that

will appear in a newsletter for the sport center’s members.

l Look at the graphs below, on which you have already made some handwritten

notes.

l Then, using all these handwritten notes, write you report. l Write 120-140 words.

l Write on the separate paper provided.

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