2015年泸州XX酒销售预算2(年度销售费用预算表)

2015 年度销售费用预算表分类项目4000月薪人数工 资小 计日常经费交 通 费通 信 费交 际 费招待费其他杂费9600009600001800003600120000600003.20%0.60%0.012%0.40%0.20%0.67%1.882%46.923.4533.16518.092.17751.6753.0159.715138.135万80000150003001000050008000015000300100005000预定年度金额售分比销百%1234年 度 分 配567820人8000080000800008000080000800008000096万15000150001500015000150001500015000300300300300300300300100001000010000100001000010000100005000500050005000500050005000房租\\水电\\后勤\\其它杂费用152.46万46.946.923.4523.4533.16533.16518.092.17751.6753.0159.715138.135万18.092.17751.6753.0159.715138.135万8000015000300100005000910固定成本天猫费用京东费用酒仙费用淘宝网自运营团购/其它其它电商201000小 计5600280×0.67≈187.6万140×0.67≈93.8万198×0.67≈132.66万108×0.67≈72.36万13×0.67≈8.71万10万×0.67≈6.7万18×0.67≈12.06万全网广告费用58×0.67≈38.86万修正小 计552.755525400固定销售费用变动成本物流/税费用人员奖金18.418%费率来源↓23.5%-5.082%18.42%42333182.1.3.9.138.705000015720001200000277200023.50%5.24%4.00%9.24%固定销售费用157.2万705万1.7%约等于51万为负责人提取,2.3%约等于69万为营业部集体提取=120合计变动费用277.2万982.2万费用总计特别说明982200032.74%为降低不确定风险，变动成本的奖金和固定成本的工资，预算都记入到广告费用里了，实际广告支出为本表的111128000015000300100005000800001500030010000500046.923.4533.16518.092.17751.6753.0159.715138.135万取=120万表的18.418%